20% TO 30% OF PEOPLE INITIALLY DIAGNOSED WITH EARLY STAGE DISEASE WILL DEVELOP METASTATIC BREAST CANCER
Returning for its fifth year, the It’s About Time campaign encourages metastatic cancer patients and their families to share their stories in an effort to build broader understanding of this disease, as well as the need for more research dollars toward treatments and a cure. The campaign also aims to elevate the voices of patients who serve as their own health care advocates so they can live each moment to the fullest, and to cherish all the time they have.
For metastatic cancer patients, it’s about time. Time to spend with their families, time to cross something off their bucket list, time to simply drive the carpool, watch a ball game or cook a meal. The idea that a patient’s time and life quality is invaluable stands in direct contrast with policies and practices that attempt to put a number on the value of a patient’s life, similar to those found in other countries. Who can truly judge what quality means to another person? It’s about time that all patients are given access to the best care and treatment available – because metastatic patients’ lives cannot be measured by a math formula.
The It’s About Time campaign, like many other patient and advocacy organizations, does not support assigning subjective rankings or value around life-saving or life-extending treatments that other groups, like the Institute for Clinical and Economic Research (ICER), seek to place.
AN ESTIMATED 29,430 PEOPLE DIE FROM METASTATIC PROSTATE CANCER EVERY YEAR
Share with us using the #ItsAboutTimeMets hashtag, or submit your story via the website.
The It’s About Time campaign launched in 2015 in an effort to raise awareness of metastatic breast cancer by elevating the stories and voices of those living with MBC and their families, supported by a variety of partners from across the country. Since then, we have expanded to add the voices of other metastatic cancer patients – because they all face similar challenges and heartaches when it comes to accessing care and treatment. The stories expressed on this site are the authors’ own and do not necessarily reflect the view of the campaign, other storytellers or partners.
It’s About Time is supported by a grant from Pfizer.
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Taking action requires little effort, but can have a major impact and make a big difference in the lives of people living with metastatic cancer.